Your Brand Is About to Die—Jeremy Knauff's Brutal Warning
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"From near-death to becoming a PR powerhouse who's helped shape financial literacy curriculum for an entire state - Jeremy Knauff reveals how authentic storytelling transforms expertise into industry authority."
In this episode of Tribe Tracks, host Kendall LeJeune sits down with Jeremy Knauff, Marine Corps veteran turned PR strategist who's helped position experts like David Phelps alongside Kim Kiyosaki in shaping Florida's financial literacy programs. Join us as we unlock the closely-guarded secrets behind building genuine authority that attracts opportunities without chasing them.
Key topics we explore:
- The Authority Accelerator Framework™ for building credibility that journalists trust
- How to leverage one piece of media coverage into dozens of content pieces
- The evolution of influence from traditional media to individual impact
- The critical shifts happening in AI and search that most brands are missing
"Forget follower counts - Jeremy reveals why your true community is 3-5 times larger than your visible engagement, and how to tap into this hidden audience through strategic storytelling that triggers oxytocin-driven trust."
You'll discover:
- How Jeremy rebuilt his entire brand from scratch at 40 after a devastating health crisis
- The counterintuitive approach that helped him land features in Forbes, Entrepreneur, and major industry publications
- Why most experts damage their credibility with common PR mistakes (and how to avoid them)
- The five core pillars framework for connecting any trending topic to your expertise
- Actionable strategies for positioning yourself ahead of AI-driven search evolution
Whether you're just starting your brand-building journey or looking to scale your existing authority, this episode provides the blueprint you need to build influence that attracts rather than chases opportunities. Your tribe is waiting!
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