Cultural awareness & becoming a hospitality leader - Hoteliers' Voice S4E7

Travel Market Life

In this episode of Hoteliers’ Voice Season 4, we speak with Henrique Tiago de Castro, former General Manager, EVOLUTION Cascais-Estoril Hotel in Cascais/Lisbon about the importance of cultural awareness as a hospitality professional, and developing leadership skills in the industry
Following his presentation at IHTF 2024, we discuss

1. Why it's important to understand cultural settings

2. Being a professional in hospitality

3. Growing and developing hospitality careers

4. Making hospitality more appealing

5. The difference in lifestyle hotels

At IHTF 2024, Henrique spoke on Localisation vs globalisation: Blending global branding and cultural identity

• Establishing a worldwide presence while connecting with local audiences

• Crafting memorable consumer experiences and showcasing a unique service

• Customising brand messages and experiences and maintaining brand relevance in a changing landscape

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