Episode #10: Interview With Elyse Mayer (SmashFly) On Lead Nurturing For Recruiting Transform Recruitment Marketing podcast

Вміст надано Transform Recruitment Marketing and Chris Brablc. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Transform Recruitment Marketing and Chris Brablc або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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Episode #10: Interview with Elyse Mayer (SmashFly) on Lead Nurturing for Recruiting

7+ y ago 41:39

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MP3•Головна епізоду

This episode Chris Brablc speaks with Elyse Mayer (@ElyseSchmidt), Recruitment Marketing expert and Content Marketing Manager at SmashFly. The conversation covered: Elyse growing up and her love for book reports (2:50), her journey to content marketing (5:20), learning HCM and how marketing can impact it (10:00), transformation happening in recruiting and recruitment marketing (13:10), why lead nurturing is more important to recruiting than marketing (17:00), how to get started with lead nurturing (20:25), personalization and how it fits into lead nurturing (25:50), that automation doesn't need to be impersonal (29:50), the people on social and blogs to follow (32:00)and places to connect with Elyse (37:50). As mentioned by Elyse, here are lists of Twitter profiles to follow: https://twitter.com/SmashFly/lists Read Elyse and the SmashFly Blog: http://blog.smashfly.com/

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#Business #Transform Recruitment Marketing #Chris Brablc