Travis Hoechlin: Rising Up to the Legal Marketing Challenge

Traffic to Leads

About Travis Hoechlin: Travis Hoechlin is the CEO of RizeUp Media, a company specializing in legal marketing, with over 15 years of experience in the industry. He is dedicated to helping law firms enhance their online presence and attract more clients through customized strategies. Under his leadership, RizeUp Media provides services such as website design, SEO, pay-per-click advertising, and social media marketing, ensuring a consistent flow of qualified leads. Travis's expertise has benefited hundreds of law firms, allowing lawyers to focus on practicing law while RizeUp Media handles their marketing needs.

In this episode, Ted and Travis Hoechlin discuss:

• Developing a city-specific and case-specific content strategy for SEO
• Ensuring high client retention through consistent quality work
• Effective allocation of marketing budgets based on immediate and long-term goals
• Customizing marketing strategies according to the financial and operational needs

Key Takeaways:

• Law firms should regularly create and update targeted content to enhance SEO and maintain a strong online presence, ensuring they attract and retain potential clients.
• By offering month-to-month contracts, marketing agencies can build trust and demonstrate value, leading to high retention rates without binding clients to long-term commitments.
• Implementing a diversified marketing strategy that combines organic SEO, pay-per-click campaigns, and local service ads is crucial for sustaining long-term growth and adapting to market changes.
• Marketing plans should be specifically tailored to the unique cash flow and business models of law firms, addressing their immediate needs while strategically planning for future expansion and success.

"If you do good work and you work your ass off and make sure your clients are making money, everything else takes care of itself." — Travis Hoechlin

Connect with Travis Hoechlin:

Website: https://www.rizeupmedia.com/

Email: [e-mail]

LinkedIn: https://www.linkedin.com/company/rizeupmedia/

& https://www.linkedin.com/in/travishoechlininternetmarketing/

Twitter: https://twitter.com/rizeupmedia

Facebook: https://www.facebook.com/rizeupmedia

Instagram: https://www.instagram.com/rizeupmedia/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [e-mail]

Ideas or guests for the show: [e-mail]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.