Stop ‘Podcast Guessing’: How Advisors Can Succeed at Podcast Guesting With Tom Schwab (Ep. 481)

Top Advisor Marketing Podcast

Do you want to turn your podcast appearances into more business wins?

You shouldn’t have to guess your way to success. Get insider tips on how to strategically attract your dream clients and grow your influence with guesting.

In this episode, Matt Halloran talks to Tom Schwab — co-founder of Interview Valet — about how to leverage podcast guesting as a powerful marketing strategy. They discuss how to approach podcasting with the right mindset and land interviews that actually move the needle for your business.

Tom and Matt discuss:

• How to choose the right podcast for you
• The #1 mistake advisors make when pitching themselves to podcasts (and how to avoid it!)
• Ways to ensure a successful guest appearance
• The awesome power of storytelling and the need for a clear call-to-action (with examples!)
• When it might not work: Discover who might not benefit from this strategy, and why
• And more

Resources:

• PodRocket Influence Academy (Enroll for FREE)
• Book: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy
• Expert: Dr. Robert Cialdini
• Book: Influence: The Psychology of Persuasion
• Podcast: Nice Guys on Business
• Website: Craig Cody & Company, Inc.

Connect With Tom Schwab:

• LinkedIn: Tom Schwab
• Website: Interview Valet
• Landing Page: Interview Valet/TopAdvisor
• Twitter/X: @IAmTomSchwab

Connect With ProudMouth:

• Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
• ProudMouth
• LinkedIn: Matt Halloran
• Twitter: Matt Halloran
• LinkedIn: ProudMouth
• Facebook: ProudMouth
• Twitter: ProudMouth
• YouTube: ProudMouth

About Our Guest:

Tom Schwab believes you are not One Funnel Away but One Conversation Away. That’s been his experience over the last decade as the Founder of

Interview Valet and a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients including Fortune 500 companies, top professional services, and high-level coaches and Consultants.

Tom’s been called the Godfather of Podcast Interview Marketing. His book, The Podcast Guest Profits: How To Grow Your Business With A Targeted Interview Strategy has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn their listeners into your clients.

As an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently than most. He has a refreshing new view on marketing in 2024 and how you can move beyond fighting to break through the noise and finally get heard by your ideal clients.