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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
TNW
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Вміст надано TNW. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією TNW або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This is the Podcast feed for The Next Web. The Next Web is an International network of blogs dedicated to technology, living it and the lifestyle around it. Join us for weekly talks about what's big in tech.
…
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26 епізодів
Відзначити всі (не)відтворені ...
Manage series 19788
Вміст надано TNW. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією TNW або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This is the Podcast feed for The Next Web. The Next Web is an International network of blogs dedicated to technology, living it and the lifestyle around it. Join us for weekly talks about what's big in tech.
…
continue reading
26 епізодів
Усі епізоди
×Many people who are exploited in work situations don't realize they are victims. When nobody tells you about things like minimum wage and legal working hours, how can you be helped? One solution is to detect such cases proactively, by following the digital fingerprints hidden in banking data. In this first episode of Forensic Finance, we look into this innovative new technology to tackle the $150 billion human trafficking industry.…
The number of human trafficking victims globally is as many as the inhabitants of Denmark, Sweden, Norway, Finland, Croatia, and Hungary combined. While human trafficking is often associated with (illegal) prostitution, about 25 million of these 40 million victims end up in labor exploitation situations — working in nail salons, nursery gardens, and restaurant kitchens, to name a few examples. One unique characteristic sets this group apart from other victimized populations: Many people exploited in work situations, don't realize they are victims. When nobody tells you about things like minimum wage and legal working hours, who are you to complain about your situation? One solution is to detect such cases proactively, so law enforcement doesn't have to wait for a formal victim statement. The University of Amsterdam, the Netherlands‘ Ministry of Social Affairs and Employment, and Dutch bank ABN AMRO have created a one-of-a-kind partnership to analyze bank data for suspicious activity that could pinpoint human trafficking. Subscribe on your favorite podcast app to receive future episodes of Forensic Finance.…
TNW's Martin Bryant talks to Deliveroo co-founder and CEO, Will Shu about the challenges it faces as it grows its business.
TNW's Martin Bryant speaks to BioCatch CEO, Ron Moritz about the company's biometric technology to keep banking apps secure after you've logged in. What if someone hijacks your session?
TNW's Martin Bryant talks to Linden Lab CEO Ebbe Altberg about the continuing life of Second Life and the company's move into VR.
Andrew Shorten, Adobe director of product management, design & Web talks about the new Project Comet
Jake Sigal, CEO of Tome Software, talks about OfficeIQ
Mic Wright aka @brokenbottleboy aka MC Eeeyore tests RapMic for iOS, an app that lets you send rhymes to your friends via iMessage and other messaging services.
Zane Lowe tests Apple Beats 1, 37 minutes ahead of launch by TNW
Jason talks about immersion, sound, and presence and how they can make or break VR games.
Ted Price discusses his Oculus-exclusive Edge of Nowhere game.
David Adams from Gunfire Games demos Chronos, an RPG that tests the main character's skills in every stage of his life.
Interview with Hilmar Veigar Pétursson, CEO of CCP, maker of EVE: Valkyrie
Could the owner of the self-driving car please make their way to the parking lot... your vehicle is harrassing other drivers
Martin Bryant talks to Liat Ben-Zur of Philips about how the company is thinking big about digital health.
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