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60% MQL to Opp Ratio by changing the funnel: Natalie Marcotullio @ Navattic
Manage episode 441178980 series 3602312
Вміст надано Marketing SG and Ishaan Shakunt (Founder @ Spear Growth). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing SG and Ishaan Shakunt (Founder @ Spear Growth) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Competition is higher than ever.
Budgets are being cut.
Profitability is not optional.
SaaS marketing is getting tougher.
There's one thing everyone should do.
Funnel optimisation.
I predict you'll hear everyone talking about this.
We can keep optimising existing funnels.
But, we can also change the game.
What if showing the product didn't happen at the end...
But at the beginning?
How would that change your marketing?
How would that change your bottom line?
Natalie (Head of Growth & Operations) shares:
1. Exactly how she implemented it
2. How much she spent
3. What the team that implemented this looked like
4. What she would do differently
5. Who else can do this
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Розділи
1. TLDR (00:00:57)
2. Intro (00:01:03)
3. Chapter 2 (00:01:32)
4. Chapter 4 (00:22:46)
26 епізодів
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