100x more views on Social Platforms using 5min video series: Madhav @Storylane

TLDR: The B2B SaaS Growth Podcast Recording

#Business #Marketing #Marketing SG #Ishaan Shakunt (Founder @ Spear Growth

35:24

Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

рік тому 36:15

MP3•Головна епізоду

Every B2B SaaS company has a podcast. 🎤

You get a subject-matter expert.

They talk for an hour on topics that interest your ICP.

Your brand grows.

It’s a win-win for all.

Yet 48% of the audience leave the podcast mid-way.

Why?

They want the meat of the podcast ASAP.

1 hour is a long commitment.

Madhav (Head of Marketing) was quick to realize this.

He experimented with something new.

He created a 5-min video series on LinkedIn, Youtube and Meta.

He cuts the fluff and asks 5 questions.

Each of these ties to their product in some way.

Why does this work?

1.⁠ ⁠Low penalty of consuming bad content

2.⁠ ⁠Caters to low attention span

3.⁠ ⁠Easily sharable

Results?

100x more views!

These consumable bites are 🔥

In 9 weeks, they saw an increase in the sales pipeline!

He explains his entire strategy in 37 min.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Розділи

1. TLDR (00:00:00)

2. Intro (00:02:01)

3. Deep Dive (00:02:38)

4. Outro (00:35:38)

38 епізодів

100x more views on Social Platforms using 5min video series: Madhav @Storylane

TLDR: The B2B SaaS Growth Podcast Recording

published рік тому

Поширити

MP3•Головна епізоду

Every B2B SaaS company has a podcast. 🎤

You get a subject-matter expert.

They talk for an hour on topics that interest your ICP.

Your brand grows.

It’s a win-win for all.

Yet 48% of the audience leave the podcast mid-way.

Why?

They want the meat of the podcast ASAP.

1 hour is a long commitment.

Madhav (Head of Marketing) was quick to realize this.

He experimented with something new.

He created a 5-min video series on LinkedIn, Youtube and Meta.

He cuts the fluff and asks 5 questions.

Each of these ties to their product in some way.

Why does this work?

1.⁠ ⁠Low penalty of consuming bad content

2.⁠ ⁠Caters to low attention span

3.⁠ ⁠Easily sharable

Results?

100x more views!

These consumable bites are 🔥

In 9 weeks, they saw an increase in the sales pipeline!

He explains his entire strategy in 37 min.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Розділи

1. TLDR (00:00:00)

2. Intro (00:02:01)

3. Deep Dive (00:02:38)

4. Outro (00:35:38)

38 епізодів

#Business #Marketing #Marketing SG #Ishaan Shakunt (Founder @ Spear Growth

Усі епізоди

1
$100M in Pipeline With "Piggyback" Partnership: David Ly @ Iveda 49:53

14 hours тому49:53

49:53

How do you build $100M in pipeline without a massive sales team? David Ly from Iveda had the best answer: Partner with someone who already has one. After 20+ years of building cloud video and AI platforms, here’s what he figured out: Big companies tend to move slow. Which means, if it takes them 9 months to build something, David and his team can do it in 3. They didn’t have the speed of innovation that David had gained from his experience with AI. And he didn’t have their sales muscle. He didn’t have hundreds of reps on the ground, or decades of buyer relationships. So he flipped the script: He gave them innovation. They gave him distribution. “Your big brother companies, they have the sales and marketing strength to do what we couldn’t.” It’s a yin and yang setup. The big players were missing an innovation department. David became that for them, and in return, they plugged Iveda into their distribution. This is how he built a global reseller network that now spans the US, Europe, Asia, Africa, and the Middle East. And no, it wasn’t easy: - It took 5+ years of relationship-building, field trials, and proof - A 35-person team working across all time zones - And $35M+ raised to fund the motion Now, they’re tracking $100M+ in pipeline, and possibly more by year-end. If you’re trying to go global without going broke, do not miss this episode. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
300% Pipeline Growth Through Partnerships: Jason @ Knak 44:31

6 weeks тому44:31

44:31

At Spear Growth, we once built a massive partner program. Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.” Now how many leads did that generate? Zero. Looking back, it’s obvious: we were chasing quantity over actual traction. Which is why Jason’s take on partnerships hit so hard for me in this episode. Instead of launching some bloated program, he helps B2B tech companies build one partner play that actually works. Here’s how: ✅ Pick one strategic partner, someone your audience already trusts ✅ Build them directly into your marketing campaigns (don’t just slap on the logos!) ✅ Spend 3–6 months enabling your sales team to actually sell with that partner We’ve now restarted our partner program at Spear Growth with just 2 carefully chosen partners - and the early pipeline impact has already been huge. (We’ll share more on the “who’s” & “what’s” soon!) If you’ve hit product-market fit, this kind of focused partner motion is one of the best growth levers out there. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper 37:36

7 weeks тому37:36

37:36

"We put bounties on our prospects…and generated $100K” 🤠 Tara just shared the most creative event marketing I've seen. The challenge: Make a $40K booth sponsorship actually worth it. Their solution? Create literal "WANTED" posters of 20 target prospects. The offer: "Bring this person to our booth and you BOTH get a prize" The results were shockingly good: $100K+ pipeline in just 3 days 50% of their targets actually showed up, booked meetings, and entered the sales cycle It was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!) Of course this only works if you have: A physical booth (obviously) High enough ACV to justify booth sponsorship costs (~$40K in their case) A healthy sense of humor Want the complete IRL ABM playbook? Listen to the full episode. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
8000 Leads At Just $5 Each: Ryan @ Scalable.Co 51:26

11 weeks тому51:26

51:26

8000 leads at just $5 each? Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss. I mean seriously, look at these results: 🔷 Generated 8000+ high-quality leads 🔷 Reduced cost per lead by 70% 🔷 Grew YouTube subscribers from 3K to 20K 🔷 Shortened sales cycle from 355 to under 250 days How did he do it? With one 81-minute pillar video + five strategic supporting videos + targeted discovery ads. What I love most is the simplicity. No complex marketing stack. No massive ad budget. Yet this method now drives a third of ALL their leads. This isn't just for content creators. Ryan's proven this works for complex products with traditionally long sales cycles - perfect for B2B companies struggling with lead generation costs. Sure, it takes some planning and quality content creation. But the results? Absolutely worth it. Want to know exactly how Ryan executed this strategy? Listen to the full episode. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot 51:23

18 weeks тому51:23

51:23

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads. See? Nothing complicated. Here's what I love: They tried this AFTER cold outreach failed. (Sometimes plan B works better than plan A) If you're a marketing strategy nerd like us, you'll love this deep dive. Warning: We got super nerdy about the details in this one! 🤓 Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
$4M Pipeline From Just LinkedIn Organic: Niall @ noticed. 41:24

18 weeks тому41:24

41:24

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in their portfolio → Solo entrepreneurs → Everyone in between What do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉) Sure, it took 2-3 months to see results. But that's after years of perfecting the strategy. Want to know exactly how they did it? Listen to the full episode Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
$4M Pipeline From Just LinkedIn Organic: Niall @ noticed. 41:24

18 weeks тому41:24

41:24

1
The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot 51:23

18 weeks тому51:23

51:23

1
2x G2 Reviews, 5x Faster, Using AI: Ryan @ Laudable 52:42

27 weeks тому52:42

52:42

What if getting customer reviews was actually easy? As easy as using real customer quotes from their own call recordings. That’s what Laudable did for their client. Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?" The numbers: Got 1000+ customer stories in 4 months 400% increase in customer advocacy Reduced case study creation time by 5x Basically, they let customers tell their own stories - with a little help from AI. Want to know exactly how they did it? Listen to this episode. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth 44:29

30 weeks тому44:29

44:29

Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we sell. But here's what no one tells you: Getting to this point? Not cheap. Not quick. Not easy. Want to know: Why we are trying to LOWER our close rate The expensive truth behind our "simple" process Why this works best with bold CXOs Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
8 Figure Pipeline, With Network Arbitrage: Garret @ Influent 43:14

31 weeks тому43:14

43:14

Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audience craves... "Borrow" their network's attention 😉 You see, most LinkedIn strategies: Create content → Pray for reach → Hope for leads But with network arbitrage, you can: - Map influential networks - Borrow their audience (y’know, nicely) - Convert their followers into your pipeline The results? Team: Exploded from 20 → 100+ people Pipeline: Hit 8 figures Endgame: Acquired by a global agency Garret is now scaling this strategy across 30+ B2B executives. Seriously, why spend years building an audience when you can borrow one? 👀 Want to know the juicy details? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler 39:18

32 weeks тому39:18

39:18

Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR in just 180 days Without spending a single dollar on ads (so, yes the risk was worth it 😄) By building Fibbler in public, Adam and his co-founder truly understood their audience's needs. So when they built the product, the fit was perfect. This is the exact opposite of the usual founder journey: Build product Search for customers Pray for traction Adam did it backwards: Build audience Understand customers Build product for perfect fit The result? Instant product-market fit. Instant revenue. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
$483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz 37:28

33 weeks тому37:28

37:28

Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes! Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute results? ✓ How to navigate LinkedIn’s minimum audience sizes? ✓ Can you get legal notices for using their logos? ✓ What kind of results can you expect? (Spoiler: Around $483,000 in closed revenue 🤑) If you sell to enterprises, this could be your next LinkedIn ads experiment. You don’t even need fancy tools. Just a LinkedIn ads pro, a cool designer, and you're set. Want to crack the enterprise market? Check out the full episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
From $50k to $150k ACV In 12 months: Gal @ Aligned 53:59

36 weeks тому53:59

53:59

$50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo. Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to strategic value From feature talks → to executive discussions No new tools. No massive budgets. Just strategic thinking and careful execution. Want to know exactly how they pulled this off? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…

1
57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead 41:31

37 weeks тому41:31

41:31

Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you should try running them to reduce your demand-gen costs… by up to a whopping 57% 📉 Any company with an active audience on Reddit can easily replicate this. Trust me, you don’t want to miss this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
0 to $1M ARR With Case Studies: Rob Snyder @ Reframe 42:01

38 weeks тому42:01

42:01

0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says - "I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different." Why does this work? It's low stress (no pushy sales tactics) The case study gives away immediate proof It helps you find your "hell yes" customers The best part? You can implement this in AN HOUR. 🕐 Curious about the exact structure? The full episode is waiting for you! Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto 36:38

42 weeks тому36:38

36:38

60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker 's NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with real value ✅ Investing time posting on social media ✅ Becoming a thought leader ✅ AND THEN reaching out with a solid purpose Building a strong foundation BEFORE sending even a single DM is what he did right. No fancy tools. No big budget. Just pure value and conviction. 💪 Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI. That's the magic you just can't get with formulas & templates. Want to implement this yourself? Don’t miss this episode Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked 39:10

42 weeks тому39:10

39:10

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost! These results weren't instant of course. Initial weeks saw ZERO leads, but it started picking up and then BOOM! So, why did it work? Because people engage with other people and not companies. It's all about that personal, relatable feel. The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈 Want to know more about this strategy? Check out our latest episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab 43:48

44 weeks тому43:48

43:48

Retargeting: everyone knows it. But does anyone really know it? We’re talking about stuff that most people just skip over. And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!) But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results. We discuss everything from building the right audiences to creating the right content. Ready to find out our not-so-well-hidden secrets? Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
30+ Client Reviews From 1 LinkedIn Post: AJ Wilcox @ B2Linked 35:29

45 weeks тому35:29

35:29

30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post. Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit. So…..he did something different. Instead of calling it a free audit, he attached a cost to it. The cost? Leave a review for them. It worked so well that he plans to run it as #ads. And there, you have it: An evergreen funnel Incoming reviews Sales calls booked without any outreach It took him 3 weeks of prep + 1 busy week of replying to those leads. Plus, the bandwidth of the Sales Head and a marketing consultant to build out the lead magnet and the funnel. Want to get more reviews for your service/product? Listen to him talk. If you have a good offer, I bet you can implement his strategy. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
0 to $1.35M ARR in Just 17 weeks, & a Too-good-to-be-true Strategy: Adam @ RB2B 44:33

49 weeks тому44:33

44:33

Every founder says, “Let’s do what Adam does”. But what does he do? He runs 2 SaaS companies: Retention.com at 22 million ARR RB2B at 1.35 million ARR He implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch. The freemium strategy = RB2B is 100% free forever for some users. In the beginning, this cost him. He got 3000 users in a couple of weeks. How many of them were paying customers? Just 15. What did he do to recover? Did this strategy work? How does he even make money if his product is free forever? How sustainable is this pricing model? He answers these and more in our latest TL;DR episode. He’s THE most requested guest! If you’re into SaaS, don’t miss this. It’s not every day you hear a SaaS leader talk about their 💲strategy. Btw, did you know what company inspired him to follow a freemium strategy? Hint: It’s an email automation platform Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
95 Leads From Just 15 Blog Posts, At No Extra Cost: Lashay @ Authority Plug 47:43

51 weeks тому47:43

47:43

95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis. What did @Lashay do differently differently? Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS. Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this) She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research) How many people did it take? 2 - just her and another content marketer. Feels too unrealistic? Good, watch the podcast and know her exact process. This episode is for those who think: SEO is dead Content marketing is dead Marketing is dead (and can’t get good leads) Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
83 G2 Reviews in 3 days: Nick Bennett @ TACK 23:27

1 year тому23:27

23:27

The most common question founders/marketers ask me: “How to get G2 reviews?” I didn’t have the right answer until this episode with @Nick Bennett. Co-founder of @TACK and @ClubPF He drove 83 #G2 reviews in 3 days at 0 cost! Here’s how: He made a list of users who filled out an MPS survey in the last 90 days. (He emailed 310 folks. I did the math: He got a frickkin 24% conversion rate 🤯) He shot them an email. Of course, no mass emails or AI-generated ones. (The message was very simple and playful.) Yep, that’s it. He waited for people to send him a screenshot of proof. And so many did! This seems too easy to be true. The key here isn’t in the steps but in the nuances. For example, what’s the message you need to send? Can you offer something in return? Should you only target users who rated you highly in the MPS survey? Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
10+ ADVANCED Google Ads Optimisations: Ryan Olestro and Ishaan Shakunt 30:12

1 year тому30:12

30:12

Ryan and I work in ad agencies. Refine Labs & Spear Growth. We’ve audited 100s of Google ad accounts. So, we decided to turn this TLDR into a discussion. Note: This episode is not for beginners. We share examples of our clients’ campaigns including some of the coolest experiments we’ve run. We especially focus on how we've reduced CAC. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
$700k in Sales Pipeline using $5k/ month on Google Ads: Ryan Olestro @ Refine Labs 21:55

1 year тому21:55

21:55

5k/month ad spend = ?? pipeline Ryan generated 700k in pipeline 🤯 This wasn’t always the case. His client had been running Google ads for the last 12 months. They got 900 leads! Guess how many converted? Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over. They had a limited budget, so he set up 5 tight campaigns. For the first 3 months, nothing really worked. Then, 5-figure deals started coming in. All through non-branded keywords in Google ads. What did he change? A lot. Things didn’t work.. till something did. In this case, setting up audiences for search worked. He was able to target B2B users much more accurately. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
100x more views on Social Platforms using 5min video series: Madhav @Storylane 36:15

1 year тому36:15

36:15

Every B2B SaaS company has a podcast. 🎤 You get a subject-matter expert. They talk for an hour on topics that interest your ICP. Your brand grows. It’s a win-win for all. Yet 48% of the audience leave the podcast mid-way. Why? They want the meat of the podcast ASAP. 1 hour is a long commitment. Madhav (Head of Marketing) was quick to realize this. He experimented with something new. He created a 5-min video series on LinkedIn, Youtube and Meta. He cuts the fluff and asks 5 questions. Each of these ties to their product in some way. Why does this work? 1.⁠ ⁠Low penalty of consuming bad content 2.⁠ ⁠Caters to low attention span 3.⁠ ⁠Easily sharable Results? 100x more views! These consumable bites are 🔥 In 9 weeks, they saw an increase in the sales pipeline! He explains his entire strategy in 37 min. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
Ads Conv rate from 0.13% to 3.73% in 1 week via Landing Page: Tas Bober @Delphinium Solutions 48:41

1 year тому48:41

48:41

You spend $$ on paid media. Yet your landing pages don’t drive pipeline. Where are you going wrong? We asked the OG Tas Bober and she answered. (Her answers compel you to rethink your entire strategy) Unless you’re living under a rock, you already know who she is. In case you don’t, she consults B2B SaaS companies on their landing page and paid ads strategy. She talks numbers and drives results. Her clients see 2-3x conversions on their landing pages. She applies a few B2C CRO principles to B2B. Want to know how her conversion framework? Listen to the podcast. I guarantee you won’t look at your landing pages the same way. I was constantly scribbling notes on this podcast. You will too! Especially, if you’ve a difficult ICP: DevOps, Security Teams, Engineers Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane 40:08

1 year тому40:08

40:08

Only 5% of your ICP is in-market. 95% aren’t even aware of your category. How do you generate demand for such a big chunk? We asked and Madhav (Head of Marketing at Storylane) answered. He is in this exact situation. He is generating demand for a category that’s brand-new. His goal? Go from 1 to 10 million ARR. He figured out 3 demand-gen strategies that work wonders: Capture existing demand from an adjacent category. Hang out where the customer is Build on insight-led content Madhav breaks down all 3 strategies in the podcast. Know the best plan of action for demand gen. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
Close 8 Deals per Quarter using Webinars: Mason Cosby @ Scrappy ABM 37:07

1 year тому37:07

37:07

Webinars are on every marketer’s to-do list. But no one knows how to run it. Either no one shows up or the wrong folks do. But Mason here is an exception Every quarter, he conducts a webinar. The meeting is full of his ICP. Just his ICP. He bags 8 deals with an average value of $30,000. How? He has a pre-webinar and post-webinar process. Pre-webinar He connects with the right-fit customers on LinkedIn. He reaches out to highly targeted accounts. Sends an invite for the LinkedIn event. During the webinar He figures out the exact pain points of the target audience. He delivers his expertise on those concerns. (Of course, this relates back to his service.) Post-webinar He creates dedicated landing pages for each account. He follows up 1-to-1 Yes, this is pretty time-consuming. If you start from scratch, it’ll take to months to figure out the process. So, don’t. Listen to the podcast and hear Mason talk about his strategies. He has an 8-page process doc. He builds the entire thing in a day. Runs it for 6 weeks. Don’t reinvent the wheel. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

TLDR: The B2B SaaS Growth Podcast Recording

1
100k in pipeline within 6 months Using SEO: Riley Timmins @ Cacheflow 14:42

1 year тому14:42