HoneyLuv & Francis Mercier - How To Grow A Loyal Fanbase (ADE Special)

The Will Clarke Podcast

A special episode from the Dolby Atmos House at ADE along with Armada Music.

Podcast Overview: In this podcast episode, HoneyLuv and Francis Mercier discuss their journeys in the music industry, recorded during the Amsterdam Dance Event at the Dolby Atmos house. They explore their growth as artists, with HoneyLuv reflecting on her genre-spanning evolution and Francis delving into the rise of Afro House, which he credits to a global interest in diverse, culture-rich sounds. They address the complexities of today’s music landscape, noting both the opportunities and pressures brought by streaming and social media, which require artists to balance creativity with audience expectations. Both HoneyLuv and Francis emphasize the importance of building a loyal fan base, which allows them freedom to experiment musically, and how their tours in the U.S. and Europe have deepened connections with audiences worldwide. The episode also covers the shifting roles of record labels versus self-releasing, the importance of supportive management, and a playful take on the impact of social media on DJ culture.

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