How to Crack the Social Media Code

The Wedding Business Podcast

This episode features cake maker Abigail Amankwa and we have an open discussion about what is currently working right now in the world of social media.

I had the privilege of sitting down with Abigail Amankwa, a wedding cake designer whose journey is as sweet and intricate as the cakes she crafts, in this episode of Wedding Business Podcast!

I was hooked as Abigail shared how, at 19, she chose baking over college, sharing her childhood obsession with cooking shows like "Ace of Cakes" and "Ready Steady Cook with Ainsley Harriott."

What stood out to me was Abigail's wisdom beyond her years. Her journey wasn't just about starting a business; it was about staying true to herself and her values. Even when a golden opportunity knocked on her door – a chance to work at the bakery that crafted the royal wedding cake – she passed it up to adhere to her personal commitments.

She's not just a talented cake designer; she's a digital marketing whiz who's tailored her approach to suit her niche market in the wedding industry. She also talked about the darker side of visibility, sharing experiences of criticism and the complex dance of maintaining authenticity on social media.

On this episode, we talked about:

• The balance between corporate job security and the freedom of entrepreneurship.

• Public perception and criticism faced by business owners, especially with a growing personal brand on social media.

• Business-minded approach to social media for growth and connections.

• The importance of targeting platforms that resonate with ideal clients

• Social media’s role in the customer decision-making process.

• The benefits of having a cohesive brand presence across all platforms.

Learn more about Abigail Amankwa & Bloom and Crumb at https://www.bloomandcrumb.co.uk/ and connect with her on Instagram at https://www.instagram.com/bloomandcrumb/

Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/