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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
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045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of Search
Manage episode 450309806 series 3584590
Вміст надано Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.
Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.
Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.
This episode explores how to become a topical authority by:
- Identifying your core topics
- Creating a content strategy around those topics
- Using AI to research and analyse trends
- Putting your own unique spin on your content
If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!
Resources mentioned in this episode:
- Episode 009: Why A Content Strategy Is Your First Step To Website Success!
- Episode 014: The Beginner's Guide to Optimising Your Website for AI-Powered Search (GEO)
- Episode 035: The Pathway To Website Success
- Free Guide To Discovering Your Core Topics
- Book a free Website Potential Discovery Call
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Розділи
1. Introduction (00:00:00)
2. Why are things changing? (00:01:35)
3. The Rise of AI in Search (00:03:40)
4. SEO Tactics are Changing (00:06:50)
5. Why these changes are good (00:10:12)
6. Topical Authority vs General Expertise (00:12:03)
7. Becoming an Expert (00:15:50)
8. How to Become a Topical Authority (00:16:27)
9. Using AI to Analyse Trends (00:20:34)
10. Putting Your Own Spin on Things (00:23:40)
11. Creating Quality Content (00:25:32)
12. Identifying Your Core Topics (00:27:29)
13. Tying in Website Content with Core Topics (00:29:38)
14. Conclusion (00:31:44)
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