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What marketers need to know about Gen Alpha
Manage episode 434332990 series 2994845
Вміст надано WARC. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією WARC або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discussing the risks with how Gen Alpha are targeted by advertising, guidance on how to responsibly engage with children and the key learnings from both on working in this space.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
267 епізодів
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Manage episode 434332990 series 2994845
Вміст надано WARC. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією WARC або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discussing the risks with how Gen Alpha are targeted by advertising, guidance on how to responsibly engage with children and the key learnings from both on working in this space.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
267 епізодів
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Схожі до The WARC Podcast
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