Learning from Creators

The Visual Lounge

How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat?

In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators.

Rob explains why collaboration, not competition, is key to succeeding in the creator space and shares stories of how he’s managed his own creator journey. We also hear his advice on working with brands as a creator and then, on the flip side, how brands can hire creators themselves. He also breaks down the top two trends that he’s seen grow in the video space.

Learning points from the episode include:

• 00:00 – 02:31 Introduction to Rob
• 02:31 – 04:42 – Why we should learn from other creators
• 04:42 – 06:29 Why collaboration is so important in video
• 06:29 – 10:30 The top thing that video creators are struggling with
• 10:30 – 12:07 The benefits of bring guests onto a podcast
• 12:07 – 18:12 Rob’s advice for creators working with brands
• 18:12 – 22:50 How brands can approach creators
• 22:50 – 26:59 The biggest trends in content creation right now
• 26:59 – 31:33 Speed round questions
• 31:33 – 32:32 Rob’s final take
• 32:32 – 33:28 Outro

Important links and mentions:

• Connect with Rob on LinkedIn: https://www.linkedin.com/in/robbalasabas
• Follow Rob on Twitter/X: https://twitter.com/rob_balasabas?lang=en
• Follow Rob on Instagram: https://www.instagram.com/robsotheraccount/
• Rob’s YouTube channel: https://www.youtube.com/c/socialmediaclub