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#136 The Power of Price Anchoring (English)
Manage episode 425040232 series 2101627
In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways.
Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions.
We'll uncover real-world examples, from chocolate experiments to real estate pricing, and provide practical tips for marketers.
Whether you're looking to make smarter choices or craft more effective pricing strategies, this episode offers valuable insights into the hidden forces that drive our economic behaviour.
140 епізодів
#136 The Power of Price Anchoring (English)
The UppSkill Podcast - Marketing, Business and Everything Startup
Manage episode 425040232 series 2101627
In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways.
Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions.
We'll uncover real-world examples, from chocolate experiments to real estate pricing, and provide practical tips for marketers.
Whether you're looking to make smarter choices or craft more effective pricing strategies, this episode offers valuable insights into the hidden forces that drive our economic behaviour.
140 епізодів
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