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What's ACTUALLY Working In SEO? Ryan Jones Is Testing The Waters For Us All
Manage episode 492778468 series 3458098
Вміст надано [email protected] (Jeremy Rivera) and Jeremy Rivera. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією [email protected] (Jeremy Rivera) and Jeremy Rivera або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Host: Jeremy Rivera
Guest: Ryan Jones, Marketing Manager at SEO Testing
About the Host
Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization.
Connect with Jeremy:
About the Guest
Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies.
Connect with Ryan:
- SEO Testing - 14-day free trial available
- LinkedIn: @Ryan Jones SEO
- Twitter/X: @Ryan Jones SEO
- Blue Sky: @Ryan Jones SEO
Key Topics Discussed
The Evolution of SEO Roles
- Moving beyond traditional keyword research limitations
- Creating demand vs. finding existing demand
- Multi-channel marketing integration
Impact of AI and Google's Changes
- AI Overviews reducing informational traffic
- The shift from traffic volume to traffic quality
- Google's changing relationship with publishers
SEO Testing Strategies
- Internal linking optimization (their biggest win: 1000% increase)
- Content refresh strategies
- Schema markup implementation
- Cross-channel content distribution
Actionable Takeaways
- Test schema markup implementation on videos, about pages, and other content
- Use social media engagement as a gauge for content topics
- Focus on horizontal content distribution across multiple platforms
- Implement structured testing to prove SEO value to clients
Notable Quotes
"I think SEO is becoming now and it will become more multi-disciplined... we're gonna get more and more people using LLMs to search for what they need." - Ryan Jones
"The traffic that we do get from LLMs... seems to be really high intent and it is actually converting at a much higher rate than the organic traffic." - Ryan Jones
Resources Mentioned
- SEO Testing platform with 14-day free trial
- Various schema markup types (video, site name, about page)
- Cross-platform content distribution strategies
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