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Short: SEOs it's time to touch grass
Manage episode 468135673 series 3458098
Вміст надано [email protected] (Jeremy Rivera) and Jeremy Rivera. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією [email protected] (Jeremy Rivera) and Jeremy Rivera або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Jeremy Rivera:
When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting...
to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass, or we need to get outside and touch trash.
We need to get out into the community and use real world events, organizing a community cleanup, organizing a charitable event, renting a photobooth, holding classes, pushing our organizations, our businesses to hold seminars, teach the community how to do things that are associated with your particular business. It's hard to say in general.
exactly what it is that you need to do, but you need to step away from SEMrush. SEMrush is not SEO. It's a tool. It can provide some usable data. It can provide some insight, but we need to go outside the box. We need to go outside the software and do something that's going to make a difference.
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