Deciphering Google's Quality Code: How to Assess Web Page Excellence

The Unscripted SEO Interview Podcast

In this enlightening episode titled "Deciphering Google's Quality Code: How to Assess Web Page Excellence," Mark A Preston and Cyrus Shepard delve into the critical aspects of evaluating web page quality from an SEO perspective. This episode is a goldmine for SEO consultants, digital marketers, and website owners seeking to align their content with Google's quality standards.
The discussion begins with Mark prompting Cyrus to share insights on how an SEO consultant can gauge the quality of a webpage for a new client. Cyrus references Google's Quality Rater Guidelines, emphasising the significance of key elements like effort, skill, originality, and the absence of spammy content.
Cyrus sheds light on the increasingly important role of E.A.T. (Expertise, Authority, Trustworthiness) in determining page quality. He explains how quickly Google quality raters and users form opinions about a page, often within mere seconds, highlighting the importance of immediate and clear communication of a site's expertise and trustworthiness.
One practical tip Cyrus offers is examining a website’s navigation. He suggests that instead of generic labels like 'Home' or 'Blog', more specific titles that reflect the site's focus, such as 'Protein Research' or 'Legal Resources', can immediately signal expertise and relevance to the visitor.
Cyrus also touches upon the common pitfall where many websites make readers work hard to understand their value and expertise. He advocates for making these elements immediately apparent to avoid missing out on opportunities to establish trust and authority with the audience.
"Deciphering Google's Quality Code: How to Assess Web Page Excellence" is a must-listen for anyone looking to enhance their website’s alignment with Google's quality expectations. Mark and Cyrus bring a wealth of knowledge and practical advice, making this episode an essential resource for improving your website’s performance in search results.
Tune in to gain valuable insights and actionable strategies from two seasoned experts in the field of SEO. This episode is not just about understanding Google’s guidelines but also about applying them effectively to create high-quality, trustworthy, and authoritative web pages that stand out in today’s competitive digital landscape. Subscribe to our podcast for more deep dives into the intricacies of SEO with Mark and Cyrus.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade