Katanas, Candy, & a Billion Views

The Unofficial Shopify Podcast

Вміст надано ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ETHERCYCLE LLC, Kurt Elster, and Paul Reda або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

4M ago 41:03

MP3•Головна епізоду

Also available on YouTube: https://youtu.be/DFUi5Cq8Yuo

We're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.

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