79. How technology is going to change the future of marketing communication

The Unicorny Marketing Show

In this episode of Unicorny, Dom Hawes continues his conversation with Steven Millman about the transformative potential of AI and quantum computing.

They focus on the evolution from artificial general intelligence (AGI) to artificial superintelligence, its implications for marketing, and the ethical considerations surrounding these advancements. The conversation sheds light on the rapid developments in AI, the potential for hyper-personalization, and the necessity for responsible innovation.

• Understanding the transition from AGI to superintelligence
• The impact of quantum computing on real-time data processing
• Ethical considerations and potential risks of advanced AI
• Future marketing strategies driven by AI capabilities
• The importance of maintaining trust and transparency with customers

Tune in to explore the future of AI in marketing and the profound changes it promises.

About Steven Millman

Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.

Links

Full show notes: Unicorny.co.uk 

LinkedIn: Steven Millman | Dom Hawes 

Website: Dynata

Sponsor: SelbeyAnderson