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Вміст надано Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47

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Manage episode 469594846 series 3587125
Вміст надано Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.

We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills, and the secret sauce to making your work actually fun. Plus, Kate shares her approach to creative decision-making, the non-negotiable boundaries that keep her sane, and what she wishes more artists knew about building a business that doesn’t just survive—but thrives.

All that and more when you listen to this episode:

  • Why betting on yourself can lead to unexpected creative opportunities
  • How to balance passion projects with commercial work without burnout
  • The role of joy and playfulness in running a creative business
  • Why originality is your greatest asset (and how to lean into it)
  • The realities of mass-market licensing and working with big retailers
  • How to make client collaborations feel valuable instead of restrictive
  • The importance of defining success on your own terms

Connect with our guest:

Mentioned in this episode:

Connect with Katie & Ilana from Goodtype

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

  continue reading

48 епізодів

Artwork
iconПоширити
 
Manage episode 469594846 series 3587125
Вміст надано Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.

We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills, and the secret sauce to making your work actually fun. Plus, Kate shares her approach to creative decision-making, the non-negotiable boundaries that keep her sane, and what she wishes more artists knew about building a business that doesn’t just survive—but thrives.

All that and more when you listen to this episode:

  • Why betting on yourself can lead to unexpected creative opportunities
  • How to balance passion projects with commercial work without burnout
  • The role of joy and playfulness in running a creative business
  • Why originality is your greatest asset (and how to lean into it)
  • The realities of mass-market licensing and working with big retailers
  • How to make client collaborations feel valuable instead of restrictive
  • The importance of defining success on your own terms

Connect with our guest:

Mentioned in this episode:

Connect with Katie & Ilana from Goodtype

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

  continue reading

48 епізодів

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