The Secrets to Success in Producing, With Marc Platt of ‘Wicked’

The Town with Matthew Belloni

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Matt is joined by ‘Wicked’ producer Marc Platt to discuss how the smash hit musical adaptation got made and why it took so long despite the stage play's successful multi-decade run. They also discuss why 'Wicked' is the only Best Picture–nominated film with only one credited producer, Platt. They also talk about why the ‘Wicked’ marketing campaign was such a success, tough choices he has had to make in his career, and the secret to a great pitch (02:09). Later, Matt makes a prediction about the recent social media controversy surrounding ‘Emilia Pérez’ star Karla Sofía Gascón (27:39).

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Host: Matt Belloni

Guest: Marc Platt

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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