How One TikTok Video Propelled A Startup To Massive Success

The Tom Ward Show

Вміст надано Tom Ward. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tom Ward або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 24:50

MP3•Головна епізоду

It all happened with one video. A simple video, shot in 15 minutes, quickly went viral and put the startup, Popl, on the map.

Jason Alvarez-Cohen started Popl as a way to share social media information, via an app where you just tap each other's phones.

Aimed at Gen Z, it made sense. But he soon learned that professionals were using it to exchange contact information, like email addresses or LinkedIn profiles. He pivoted and, with an improved product and targeted marketing strategy, the new improved Popl blew up.

He was recently made the Forbes 30 Under 30 List and Popl is exploding.

He drops some great business advice in this one and I think you'll like it.

Make sure you subscribe and turn on notifications so you don't miss an episode every Tuesday at 10AM.

And check out my blog, and newsletter, where I post two articles a week with business lessons that I've learned from over 200 interviews with the biggest entrepreneurs in the world. Subscribe here

--- Support this podcast: https://podcasters.spotify.com/pod/show/tom-ward2/support

151 епізодів

#Tom Ward #YouTube Channel #Business #Entrepreneur