Growth thru e-Selling & Embracing Superpowers

The Third Growth Option with Benno Duenkelsbuehler and Guests

Scott Rollman is a deep thinker who listens, a strategist who is passionate about getting it done. In this episode, Scott shared his insights on e-selling (the intersection of digital marketing and personal selling), how digital marketing can best support sales efforts, and we also compared notes – from different cultural perspectives of Scott’s midwestern roots and my immigrant background – on the topic of embracing our superpowers and how to help others embrace theirs.

4:02 – “There has been a dramatic shift in the way we interact with our customers, the way we promote ourselves… had to change.”

5:15 – on marketing as a sales enablement tool in the digital arena, in one example attracting over 800 people to a virtual event that grew the prospect email list “virtual training played a big part and promoting those to the customers it mattered to… you always have to be relevant in the message you deliver, otherwise you become noise.”

8:09 – Digital marketing works better when you are “more intentional about providing value to current and prospective customers, in a virtual setting.”

11:03 – on Digital Transformation successes and challenges “having a strong digital presence that customers can interact with as they want is what makes it great… a challenge is engineered (customized, not stock) product… which can be supported by training videos and product information videos… that can help with the engineered product.”

16:26 – on superpowers “if you don’t know what your superpower is you can’t embrace it, if you don’t embrace it, you’re not going to use it.”

22:20 – “to be effective in the new marketplace, utilizing e-selling and embracing superpowers, just be open to new thoughts and ask a lot of questions, because some of the responses you’ll get back are going to be absolutely brilliant.”