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094: What Humans Spend Money On
Manage episode 382360873 series 3312273
Вміст надано Laura Minard, Shelby Kurz, Laura Minard, and Shelby Kurz. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Laura Minard, Shelby Kurz, Laura Minard, and Shelby Kurz або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode Laura talks about what people will spend money on.
We hear so often that no body sees the benefit of coaching.
That only occurs when you are unable to describe in great detail what they are actually purchasing.
Humans only spend money on four things:
1. Peace
2. Time
3. Money
4. Status
Find the way that your coaching relates to all of these things, and articulate that in your marketing and proposals.
It’s finding ways to bypass the ego that wants things to stay the same.
Enjoy!
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Mentioned in this episode:
Make The Leap
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