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KPIs all marketing agencies need to focus on for success - with Marcel Petitpas
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Manage episode 387029196 series 3533119
Вміст надано Mike Moll. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mike Moll або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this episode, we went deep with Marcel about the metrics required to truly measure the profitability of your company. He talks about the practical methods required to begin taking your business from a freelancer mentality into a scalable company. This episode covers how to mentally and strategically structure your services and pricing in order to ensure profitability in your projects.
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Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
Agency Profitability Toolkit:
https://parakeeto.com/toolkit/?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=MikeMoll
Personal Handles:
Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
Instagram: https://www.instagram.com/marcel.petitpas/
Facebook: https://www.facebook.com/agencyprofitability
Company Handles:
Instagram: https://www.instagram.com/getparakeeto/
Twitter: https://twitter.com/Parakeeto
TikTok: https://www.tiktok.com/@getparakeeto
Facebook: https://www.facebook.com/parakeeto
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