Patchology - The Power of Emotional Connection in Beauty

The Story of a Brand

In this episode, I chat with Chris Hobson, the founder of Patchology and CEO of Rare Beauty Brands.

Chris shares his journey from launching Patchology with a focus on innovative skincare solutions to expanding his vision with Rare Beauty Brands. His entrepreneurial wisdom and insights into building successful beauty brands offer a wealth of knowledge for anyone navigating the CPG space.

Chris discusses how Patchology evolved from a tech-driven idea to a beloved brand that delivers moments of joy through self-care. He also dives into the challenges of blending creativity with discipline in building a brand and how listening to consumers shaped Patchology’s growth. His reflections on entrepreneurship are truly inspiring.

Key Takeaways:

- How Patchology’s focus shifted from functional benefits to emotional connections with customers

- The importance of blending discipline with creativity in brand building

- How Patchology adapted during the pandemic to grow its direct-to-consumer business

- The value of testing new ideas through direct customer interactions

- Chris’s passion for mentoring through the Lift Beauty Accelerator

Join us in listening to this insightful conversation with Chris Hobson!

For more on Patchology, visit: https://www.patchology.com/

For more on Rare Beauty Brands, visit: https://rarebeautybrands.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

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