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The Role of B2B Influencers in Content Marketing
Manage episode 396327625 series 2914228
Вміст надано The Social Standard. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Social Standard або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.
- Influencers as a vehicle to distribute content & messaging and change market perception
- Why content teams should have paid budgets
- How to incorporate podcasts into you content / influencer strategy
- How to effectively market to the C-Suite
- Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/
- Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)
28 епізодів
Поширити
Manage episode 396327625 series 2914228
Вміст надано The Social Standard. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Social Standard або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.
- Influencers as a vehicle to distribute content & messaging and change market perception
- Why content teams should have paid budgets
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- Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/
- Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)
28 епізодів
Усі епізоди
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Схожі до The Social Standard Podcast
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continue reading
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Переходьте в офлайн за допомогою програми Player FM !
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