What is your Social Media batting average?

The Social Barista

Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. My Social Media batting average is pretty consistent at .300. Which means for every 10 times I step up to the Social Media plate only 2 to 3 posts perform. The other 7 to 8 serve as fillers for consistency. Let’s break it down even further. Of those 2-3 out of 10 performing posts, most are singles and on occasion, one will receive home run status and on the very rare occasion a grand slam. Did you know that only three players in MLB history have 500 homers, 3,000 hits, and a .300+ career batting average? By no means is this to discourage you from stepping up to the Social Media plate. You just need to continue to be consistent with your posts and message. Remember you can’t get a hit if you don’t step up to the plate and swing away. And the more you step up/post the more chances you have to get a hit. I encourage you to stay in the Social Media game and be happy and thankful for each and every reaction, comment, and share of support you receive. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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