Planning for Prepositioning
Manage episode 303249771 series 2984318
Marketers are often planners by nature. Or maybe by "nurture" after juggling a multitude of proposals in a reactive mode. While responding to RFQs and RFPs is a major component of an AEC marketer's role, supporting your business developers to better preposition the firm is equally important. Middle of Six principals Wendy Simmons and Melissa English discuss their experiences and industry best practices for prepositioning planning, including how to leverage data, create accountability, and use resources to solidify your marketing strategy.
CPSM CEU Credits: 0.5 | Domain: 1
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