131. Strategy Over Spaghetti: A Smart Approach to Building Your Audience

The Savvy Seller with Kristen Doyle

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Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I’m diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you’re starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos!

I’ll walk you through the big mistakes to avoid when building your audience—like trying to be everywhere at once or switching tactics too quickly—and why consistency and patience are essential for success. Then, I’ll share my step-by-step approach, including how to craft a hyper-specific freebie designed to attract the right people, leveraging Facebook groups, running low-cost ads, and more.

Tune in to learn how to build a quality audience that’s ready to buy what you offer. And remember, it’s not about having the most followers—it’s about creating meaningful connections with the right ones. Let’s trade spaghetti for strategy and grow your audience the savvy way!

01:35 - What NOT to do when building your audience
04:43 - Audience research that pays off
07:35 - How to create a freebie designed specifically for your ideal audience
10:50 - Four places where you should be sharing your freebie
12:28 - Building your audience through low-cost Facebook ads (and a bonus power move if you’re an established business owner!)
16:35 - Actionable steps to take this week if you want to build a new audience

Links & Resources:

• Episode 22, Choosing the Best Opt In Freebie for Email List Building
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode131

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Check out my Everything Page at https://kristendoyle.co/everything