490: SUMMER SERIES - Smart Marketing for Dental Practices

The Savvy Dentist

Welcome to the Savvy Dentist Podcast Summer Series.
To ensure you are motivated and ready to hit 2025 running, the team have gone back through the archives and found snippets of different episodes of different shows and we are stitching them together around a particular theme. The theme for this particular episode is Smart Marketing for Dental Practices.
Marketing is one of those areas that most dentists know they need to activate, but really never quite master. The thing about marketing is it is a bit like dentistry in the sense that there's certainly some art to it, but there's a lot of science to it as well. Many dentists feel that marketing is this dark black box. It's just like any skill that you can learn it, you can master it, and you can develop and implement it into your own practice with great success.
We say here at Savvy Dentist that the best marketer always wins.
So in this episode, we want to introduce you to some of the concepts to take your marketing to a new level with your business because marketing is that first domino that needs to fall. We need to have patient flow before we can ever have success. And patient flow is a function of marketing.
In this episode our list of guest are specialists in marketing and they discuss marketing in terms of patient acquisition, patient retention, patient reactivation and what it means to have smart-marketing in your practice.
From Google ads that work ... to how you can get comfortable with social media.
Our goal with this Summer Series is to motivate you so that after your Summer break you can kick-start your 2025 marketing in a more strategic way and implement some of the tactics and strategies that we share with you in this particular episode.

• [02:54] - Smart Marketing - Paul Mackiewicz (episode #347)
• [09:02] - Ilana Wechsler – Google Ads that work (episode #471)
• [14:51] - Getting Comfortable with Marketing – Michelle Tayler (episode #454)
• [22:00] - The surprising role of personal branding to scale your practice - Nina Christian (episode #454)
• [27:31] - The Power of Purpose Driven Marketing – Chris Hogan (episode #427)