454: Fyxer: From Executive Assistant Agency to $18M ARR AI SaaS - with Richard Hollingsworth

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Richard Hollingsworth bootstrapped an executive assistant agency to $5M ARR, then pivoted to AI and grew from $1M to $18M ARR in just 8 months. Today, Fyxer serves thousands of professionals with their AI email assistant, and Richard's team has grown from 4 to 40 employees while raising over $40M.

Richard and his brother Archie started with data from their EA agency, waited for the right technology moment with GPT-3, then moved to San Francisco to scale. Their focus on professional services over tech companies, combined with a land-and-expand strategy, helped them close a $1.2M deal in 7 days and build a thriving AI SaaS business.

You'll learn:

• How to turn an agency into an AI SaaS company using existing customer data and insights
• Why targeting professional services instead of tech companies unlocked massive growth opportunities
• How a land-and-expand sales motion helped convert single users into a 5,000-seat enterprise deal worth $1.2M
• What mistakes nearly destroyed their customer success during hypergrowth and how they recovered
• How to maintain culture and intensity while scaling from 4 to 40 employees in under a year

Full show notes → saasclub.io/454

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