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EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show
Manage episode 433812527 series 3416878
Вміст надано Colin True - outdoor industry journalist. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Colin True - outdoor industry journalist або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05).
TL;DR: outdoorsy people need to relax.
Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week:
- Last Friday the $5m bankruptcy sale of Eastern Mountain Sports to the UK's Mountain Warehouse was approved just two years after EMS sold to GoDigital Media for $70m (19:53)
- In addition to announcing a move of The Running Event from Austin to San Antonio in 2025, Switchback has several heavy hitting brands (Patagonia, Lululemon, Teva) signed up for their event in November (26:00)
- Also out of the Switchback camp was the announcement of Trailheads, a new digital site for outdoor retailers covering industry trends (30:49)
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