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ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?
Manage episode 430114197 series 2811318
We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM.
00:00 Intro
00:27 Discussion on the newest outbound tools (e.g. Clay)
18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations
37:49 Our new Go-To-Market Operations Framework
Hear more from us:
Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w
Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter
Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/
Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
201 епізодів
Manage episode 430114197 series 2811318
We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM.
00:00 Intro
00:27 Discussion on the newest outbound tools (e.g. Clay)
18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations
37:49 Our new Go-To-Market Operations Framework
Hear more from us:
Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w
Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter
Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/
Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
201 епізодів
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