Artwork

Вміст надано The Retail Podcast. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Retail Podcast або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !

How In-Store Retail Media is Transforming with Personalized Digital Signage

10:50
 
Поширити
 

Manage episode 448516671 series 3512382
Вміст надано The Retail Podcast. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Retail Podcast або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How nCountR is Transforming In-Store Retail Media with Personalized Digital Signage

In a recent Retail Podcast interview from Groceryshop, Hans Fischmann, VP and GM of nCountR, shared insights on how the company is reshaping in-store retail media through data-driven digital signage. Fischmann explained that nCountR’s platform enables retailers and advertisers to personalize messages for customers, effectively blending physical shopping experiences with digital precision.

Enhancing Shopper Engagement Through Digital Signage

nCountR’s approach is based on understanding both retailer and advertiser needs. For retailers, nCountR’s platform provides a way to increase revenue per square foot by turning digital signage into a targeted, revenue-generating channel. For advertisers, nCountR offers access to shoppers at critical decision points in their purchasing journey, with messages that adjust in real time based on data like shopping behavior and seasonal trends.

“By personalizing the shopping experience, we’re not just displaying ads,” says Fischmann. “We’re creating interactions that enhance basket sizes and encourage customer loyalty.” An example is displaying seasonal promotions in grocery stores, such as a peach cobbler recipe alongside related ingredients, which can drive multi-item purchases.

Addressing Retailers’ Key Challenges with a Data-Driven Approach

With many retailers focusing on optimizing revenue per square foot, nCountR helps solve this challenge by using data to bring digital advertising’s precision into physical spaces. Fischmann noted that by partnering with both large chains and small stores, nCountR’s agnostic platform can be integrated seamlessly, maximizing in-store engagement regardless of a retailer’s scale.

Looking Ahead: Privacy, Accessibility, and a Vision for the Future

Privacy and accessibility are core elements of nCountR’s strategy. Fischmann emphasized that nCountR is built with robust privacy safeguards, ensuring compliance while personalizing messages responsibly. “No one wants a NASCAR experience in-store,” he adds, stressing the importance of curated, relevant content. With nCountR’s adaptable platform, the future of in-store retail media will involve even more tailored and context-sensitive customer engagement, helping retailers create value at every stage.

For More insights please goto: ⁠https://retailnews.ai/⁠

  continue reading

28 епізодів

Artwork
iconПоширити
 
Manage episode 448516671 series 3512382
Вміст надано The Retail Podcast. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Retail Podcast або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How nCountR is Transforming In-Store Retail Media with Personalized Digital Signage

In a recent Retail Podcast interview from Groceryshop, Hans Fischmann, VP and GM of nCountR, shared insights on how the company is reshaping in-store retail media through data-driven digital signage. Fischmann explained that nCountR’s platform enables retailers and advertisers to personalize messages for customers, effectively blending physical shopping experiences with digital precision.

Enhancing Shopper Engagement Through Digital Signage

nCountR’s approach is based on understanding both retailer and advertiser needs. For retailers, nCountR’s platform provides a way to increase revenue per square foot by turning digital signage into a targeted, revenue-generating channel. For advertisers, nCountR offers access to shoppers at critical decision points in their purchasing journey, with messages that adjust in real time based on data like shopping behavior and seasonal trends.

“By personalizing the shopping experience, we’re not just displaying ads,” says Fischmann. “We’re creating interactions that enhance basket sizes and encourage customer loyalty.” An example is displaying seasonal promotions in grocery stores, such as a peach cobbler recipe alongside related ingredients, which can drive multi-item purchases.

Addressing Retailers’ Key Challenges with a Data-Driven Approach

With many retailers focusing on optimizing revenue per square foot, nCountR helps solve this challenge by using data to bring digital advertising’s precision into physical spaces. Fischmann noted that by partnering with both large chains and small stores, nCountR’s agnostic platform can be integrated seamlessly, maximizing in-store engagement regardless of a retailer’s scale.

Looking Ahead: Privacy, Accessibility, and a Vision for the Future

Privacy and accessibility are core elements of nCountR’s strategy. Fischmann emphasized that nCountR is built with robust privacy safeguards, ensuring compliance while personalizing messages responsibly. “No one wants a NASCAR experience in-store,” he adds, stressing the importance of curated, relevant content. With nCountR’s adaptable platform, the future of in-store retail media will involve even more tailored and context-sensitive customer engagement, helping retailers create value at every stage.

For More insights please goto: ⁠https://retailnews.ai/⁠

  continue reading

28 епізодів

Усі епізоди

×
 
Loading …

Ласкаво просимо до Player FM!

Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.

 

Короткий довідник

Слухайте це шоу, досліджуючи
Відтворити