))
Josh Noel: Malört, Why?
Manage episode 454775868 series 3587369
Вміст надано The Restaurant Guys. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Restaurant Guys або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The Banter
The Guys make “scents” out of the smells some companies use to entice you into their establishments. The Guys do it the old fashioned way.
The Conversation
The Restaurant Guys welcome Josh Noel who recently penned Malort: The Redemption of a Revered & Reviled Spirit. Hear how Malört’s devoted supporters fought for its independence and prosperity. It’s a David and Goliath story you won’t want to miss!
The Inside Track
The Guys have been mystified by Malört for a long time and Josh’s book had them marveling at the (eventual) success of this “evil spirit”
(On liquor executive George Brody’s marketing strategy for Malört)
Josh: He initially tries to position it as a very high end product, something you need to learn to savor. The first time you taste it, maybe it doesn't quite click for you, but sit with it and soon you'll understand the elegance. That did not work for Malört. So he pivoted quickly to what you were saying, which is, are you man enough? Literally, are you man enough to drink this?
Francis: I'm not, by the way, I'm definitely not!
-Josh Noel on The Restaurant Guys Podcast 2024
Bio
Josh Noel, food and beverage journalist, had a decades-long tenure at the Chicago Tribune in addition to contributions to This American Life, the New York Times, and other publications. He has authored two books Barrel-Aged Stout and Selling Out, followed by the forthcoming Malört: Redemption of a Revered & Reviled Spirit.
Info
Josh’s Website
https://www.joshnoel.net/
Check Out #malortface
Our Sponsors
The Heldrich Hotel & Conference Center
https://www.theheldrich.com/
Magyar Bank
https://www.magbank.com/
Withum Accounting
https://www.withum.com/
Our Places
Stage Left Steak
https://www.stageleft.com/
Catherine Lombardi Restaurant
https://www.catherinelombardi.com/
Stage Left Wineshop
https://www.stageleftwineshop.com/
To hear more about food, wine and the finer things in life:
https://www.instagram.com/restaurantguyspodcast/
https://www.facebook.com/restaurantguys
Reach Out to The Guys!
TheGuys@restaurantguyspodcast.com
**Become a Restaurant Guys Regular and get two bonus episodes per month, bonus content and Regulars Only events.**
Click Below!
https://www.buzzsprout.com/2401692/subscribe
67 епізодів
Поширити
