197 | Social Media Content Creation Secrets with Char Dixon

The Resilient Retail Game Plan

Creating content for our businesses, love it or hate it, it is part of the everyday life of a small business owner. But how do you do it in a way that doesn't suck all of the joy and fun out of the process?

In this episode, I'm joined by Char Dixon. Char is the founder of Loudmouth Content. She also has a really in-depth background in the retail industry and a whole host of knowledge about what it takes to market and promote your product business in a way that feels joyful, fun, and without the overwhelm.

This episode has a lot of actionable tips for your business so let's dive in.

[00:00] Social Media Content Creation Secrets for Retailers with Char Dixon from Loudmouth Content

[01:50] Welcome Char Dixion of Loudmouth Content

[04:48] How do you think people should be optimizing it or making the most out of their content to make sure it's pulling its weight?

[08:10] How do we make our own headlines?

[10:36] How can you use content to move people through the sales process?

[13:02] What type of digital content fits each phase of the buyer's journey?

[15:29] How do you create content that builds community and connection?

[21:21] Tips for streamlining content creation for small businesses.

[24:50] How do you measure the success of your content?

[27:32] Where to find out more about Char Dixon at Loudmouth Content

Want to learn more about content creation? Check out these other episodes.

169: Strategic Content Production And Youtube With Matthew Hughes

170: All Things TikTok With Penny Walker

Get all of the resources on our website at https://www.resilientretailclub.com/podcast-episode/social-media-content-creation-secrets-with-char-dixon/