Introverts can Thrive in Marketing with Ana Bibikova

The Reluctant Marketer

Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1

Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help real people solve real problems.

She has been mentoring and consulting startup founders in accelerator programs and on a one-on-one basis for 3 years. Before that, she had been actively building her own innovative businesses for 15 years.

Ana has published a number of very exciting things that can help solopreneurs with their marketing:

- a maker's guide on how to find customers before launch
- an ultimate marketing playbook for early-stage technical founders
- the Hidden Brain Marketing Newsletter
- an ebook on how to find a Tech Co-Founder
- she invented Nigel the Introvert, a cartoon character that I totally love.

Here's Ana:

00:00:43 Ana Bibikova
00:01:44 Ana ran a business, then became a mentor
00:12:26 Why introverted solopreneurs struggle with marketing
00:16:17 Introverts are more sensitive and like to be in control
00:18:12 Introverts can be great in sales
00:24:25 Do marketing, one experiment at a time
00:26:55 The age of mass marketing is over, you're not Coca-Cola!
00:36:06 The arrival of the creator economy changed marketing
00:39:52 Personalized marketing is the new way to earn people's trust
00:46:32 Planting as many seeds as you can
00:51:04 The development and marketing loop
01:00:33 Parting words

Read the full transcript on 2quiet2market.com.

You can also watch this episode as a video on YouTube.

Where to find Ana:

Twitter: https://twitter.com/NotechAna
Ana's courses and info products: https://bio.link/anabnHCSR

Creators & Guests

• Ana Bibikova - Guest
• Matthias Bohlen - Host