Manage episode 376624247 series 3468438
Thomas Catulli is the CEO of SPS Marketing, an exciting full-service digital agency based in Linz, Austria, and Stuttgart, Germany, from where it services clients from all over the world.
SPS Marketing describes itself as a team of reformers, transformers, and performers who implement extraordinary ideas and campaigns for their clients with passion and creativity. And from our experience working with Thomas and his team, that certainly holds true.
Thomas started his career with Deutsche Telekom and has had success growing marketing businesses such as Adverserve, where he led the push towards a more programmatic approach to digital marketing, before joining SPS. He is an inspirational digital strategist and business leader.
In this episode:
Thomas talks about his start in marketing working for Deutsche Telekom, and the people who influenced him and helped shape the marketer he has become.
He notes how working through a period of considerable transformation for large organizations has helped him get an appreciation for how his clients work and some of the challenges they themselves face.
He talks about working at the forefront of the evolution of digital marketing and his push to take on some of the bigger networks working with global brands.
Thomas talks about how digitalization and technology is impacting on team structures and our ways of working, and how it impacts on the growth strategy of modern marketing agencies.
He offers his thoughts on some of the challenges and opportunities the world faces from the onset of AI.
In this episode, Steven speaks with Thomas Catulli, CEO of SPS Marketing. They talk about Thomas's varied background in digital marketing, starting his career working client-side for Deutsche Telekom, and his journey as an international digital marketing leader and innovator.