Manage episode 364282877 series 3468438
David van Schaick is the Chief Marketing Office of The Marketing Practice, a global leader in B2B technology marketing.
He is an enthusiast for B2B marketing as well as marketing strategy. He has previously been a board member at The Business Marketing Club, a trade organization that aims to improve the profile and practice of B2B marketing.
As a business leader, David and his colleagues at The Marketing Practice work with best-in-market B2B tech brands.
In this episode…
Are you failing to achieve the growth you want as a tech leader? What do you need to find that success?
In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with David van Schaick, Chief Marketing Office of The Marketing Practice, to discuss how tech leaders can improve their B2B marketing. David shares his professional background in marketing, how The Marketing Practice helps its clients, the challenges and opportunities it faces working with international B2B marketers, and much more.
According to David, the tech industry is rapidly growing. He believes that for a tech company to thrive in this industry, it must know how to differentiate itself in the market. Through careful and strategic marketing, this is possible. He now shares his journey as a B2B technology marketer and how he partners with technology leaders to turbocharge their growth.