How to ensure reporters come to an event

The Public Relations Podcast

Event PR - You tell journalists about the event and who is speaking, and then sit back.

Well actually no.

I was speaking to a journalist recently who said it's getting harder and harder to justify going to events, especially if they can't guarantee they will get lots of good stories.

The fact an event happened isn't a story. They are looking for launches, announcements, key new details being released, etc. They want angles for the business section, education, etc.

It's no longer good enough to just put on an event. It needs to be a "media event".

Amanda Proscia has a New York-based PR agency called Lightspeed PR. She's a veteran of the events space and I always love chatting with her.

She's currently running PR for 2 events, one in the US and one in Vienna, Austria.

The topic is Virtual Reality which might sound like a niche topic but it's actually a huge and growing sector and it's her job to get the right people there.

As usual the video is less than 15 mins.

A couple of highlights:

- Amanda emphasises some of the key problems events face with getting reporters to them and how to overcome it

- How to ensure journalists get a story

- and, how to think about what story the event needs to deliver.

GUEST - Amanda Proscia - https://www.linkedin.com/in/amandacproscia/

WEB: https://lightspeedpr.com/

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