EP193: Modern Marketing for Residential Contractors w/ Savannah Gresham

The Pond Digger Podcast

The landscape of marketing is evolving, and to keep up with these changes, contractors need to ditch outdated marketing tactics and embrace a modern approach. In this episode, marketing expert Savannah Gresham shares modern marketing strategies for residential contractors. She talks about sales, communications, and marketing to people on a needs-based basis vs. wants-based, limitations of traditional marketing methods, and tips and strategies for modern marketing.

In this episode, they discuss:

• Savannah’s background and why she focuses on marketing for residential contractors

• Difference between marketing to needs-based vs. wants-based customers

• Traditional, outdated marketing methods – door knocking, flyers, billboards, etc

• Modern marketing strategies — having a solid website, using social media, running targeted ads

• Penalization by Facebook for using its tools and the mistakes contractors make with Facebook ads

• Common mistakes that contractors make when trying to market themselves online —boosting posts instead of running full ad campaigns, not including an attractive offer in their ads

• Tips for contractors to improve their online presence and social media strategies

• How can contractors improve their sales techniques

• When contractors should consider hiring a marketing agency vs. trying to do it themselves

• Strategies for contractors when hiring a marketing agency

• How can understanding personality types and communication styles help contractors be more effective in their marketing and sales efforts

• How to connect with clients and have more natural, responsive sales conversations

Mentioned:

Mill Creek Marketing Website: https://millcreekmktg.com/

Modern Marketing for Residential Contractors Facebook Group: https://www.facebook.com/groups/modernmarketingresidentialcontractors

Savannah Gresham on Facebook: https://www.facebook.com/profile.php?id=100084920866433

Savannah Gresham on Ig: https://www.instagram.com/sav.gresham/

Links to resources:

Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets

Book A Call With Triplett: Call with Triplett

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