Navigating Niches: Hils Crisp on Finding Your Coaching Sweet Spot

The Philip Wride Show

Today, we're thrilled to have Hils Crisp, a business energetics strategist and up-level activator, sharing her incredible journey from a traditional career to entrepreneurship and personal growth. Spanning over two decades, Hils' path of self-discovery took her from marketing to empowering established coaches and healers. In this episode, we delve into the challenges of niching, refining business messaging, and the importance of understanding one's unique strengths.

Hils dives deep into how external support and the right marketing strategies, particularly on LinkedIn, have helped her attract ideal clients and stand out in a crowded coaching industry.

We'll uncover how she tailors her content and branding to resonate with her audience, the significance of inner work for business success, and the innovative "Mistress Mind" concept. Whether you're an aspiring coach or an entrepreneur looking to refine your niche, this episode is packed with valuable insights and strategies.

Tune in as we explore how to align your inner beliefs and energy with your business goals, and hear Philip Wride's own experiences in finding his unique offering in the tech space for female coaches. This is an episode you don't want to miss—let's jump right in!

Timestamps

00:00 Aligning energy with business strategies for coaches.

06:12 Personal growth journey led to a coaching career.

11:44 Too close to see personal strengths clearly.

17:40 Be specific to effectively reach ideal clients.

21:22 Understand your client; tailor marketing language accordingly.

26:09 Simple, regular emails; focus on value, consistency.

29:25 Email and scheduling automation simplifies tasks significantly.

34:34 Prefers LinkedIn for serious business networking.

39:36 Niche, specialize, inner work, uniqueness, expert status.

45:38 Pre-order second edition book, bonuses included.

About Hils Crisp

Hils Crisp is a Strategic Business and Marketing Mentor and Uplevel Coach. Through her Business Alchemy process, she ignites inner and outer transformation for established, ambitious, intuitive women coaches, therapists, and healers so they can create their version of soulful success. She guides these visionary leaders to achieve their bigger revenue goals, without sacrificing their health, wellbeing or sanity. Having previously been in corporate marketing and business roles Hils has had her own business for the past 10 years and you can find more information about Hils and her work on her website at https://hilscrisp.com, on LinkedIn at https://www.linkedin.com/in/hils-crisp/ or on Facebook at https://www.facebook.com/hilscrisp.

Hils also has a free quiz available on her website at https://hilscrisp.com/soulful-revenue-roadmap-quiz to help you create a unique roadmap for you and your business.

Pre-Order 'Finally Find Freedom'

The 2nd edition of my bestselling book 'Finally Find Freedom' is launching on 25th February 2025 with a new cover, new stories and a new chapter. Pre-order your copy now and claim some exclusive bonuses. For more information about the book, reviews of the 1st Edition, and to pre-order go to https://www.finallyfindfreedom.com

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