Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

The Partnership Economy

Вміст надано David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3M ago 32:53

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In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok for Business is focused on getting brands and advertisers to use the platform, and Vana’s main focus right now is on growing strategic partnerships at the company. She explains how partnerships with agencies, creators and strategic partners have proved to be most effective, whereas traditional partners don’t quite fit the TikTok model. Vana also shares her greatest takeaways and challenges from working at a company that has experienced rapid growth and isn’t showing any signs of slowing down soon.

This podcast episode was produced by Quill.

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#Business #Marketing #David A. Yovanno and Todd Crawford #David A. Yovanno #Todd Crawford