Shifts in Brands' Web3 Strategies, with Marc Baumann and Maja Vujinovic

The Outlier Ventures Podcast

In this episode of the Metaverse Podcast, our co-host Rumi Morales is joined by:

> Marc Baumann, Founder at FiftyOne Ventures > Maja Vujinovic, Managing Director at OGroup

The conversation delves into why some major brands are retreating from Web3 while others are doubling down, examining the challenges and opportunities in this space. You'll learn all about:

• Web3 adoption by brands
• Reasons why some brands have stayed committed
• Challenges faced by early adopters
• Technology convergence in Web3
• Blockchain, AI, and machine learning
• Gaming and immersive experiences
• Tokenization and digital collectibles
• Consumer engagement strategies
• Loyalty programs in Web3
• Community building and self-organizing groups
• Meme coins and their potential for brands
• Opportunities in Africa, Asia, and Latin America
• User experience and education
• Improving UI/UX for non-blockchain users
• Educating corporate executives on Web3 potential
• Shifting focus from technology to customer value
• Leveraging blockchain and AI for customer insights
• Balancing data usage with consumer benefits
• Future of targeted marketing in Web3

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Whether you’re a founder, investor, developer, or just have an interest in the future of the Open Metaverse, we invite you to hear from the people supporting its growth.

Outlier Ventures is the Open Metaverse accelerator, helping over 100 Web3 startups a year. You can apply for startup funding here - https://ov.click/pddsbcq122

Questions?

Join our community:

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Watch the video version of this episode on Youtube.

For further Open Metaverse content:

Listen to The Metaverse Podcast - https://ov.click/pddsmcq122
Check out our portfolio - https://ov.click/pddspfq122

Thanks for listening!