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Nick Robinson on Revolutionizing Marketing: Lessons from Quest Nutrition & Zero Longevity's Rise
Manage episode 417592180 series 3552649
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This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries.
Topics Covered Include:
- The Quest Nutrition Success Story: Nick shares the key strategies that helped propel Quest Nutrition to $500 million in revenue, including their unique approach to product innovation, culture, and marketing.
- Embracing Social Media and Influencer Marketing: Insightful discussion on how Quest was a pioneer in leveraging social media and influencer engagement to build a robust community and drive unprecedented brand growth and how that playbook would look in 2024
- Building Emotional Connections in the Tech Industry: Exploring the critical role of emotional connections with customers, especially in tech industries where physical product interactions are absent.
- The Role of AI in Marketing: Nick discusses the evolving landscape of AI in marketing, its current utilities, and future potentials.
- Consumer Trends in the CPG Industry: A look at the shifting consumer preferences towards cleaner labels and how these trends are slow to diffuse but deeply impactful.
Key Takeaways:
- Community and Culture as Cornerstones: The importance of a strong community and a culture that encourages experimentation and embraces new marketing avenues.
- Innovative Marketing as a Growth Lever: How creative and well-executed marketing strategies are crucial not just for attracting customers but also for maintaining a competitive edge.
- Adaptability in Marketing: The necessity for CMOs to stay curious and adaptable in the face of rapidly changing consumer behaviors and technological advancements.
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
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