Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More

The Omnichannel Roundtable

Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience.
Topics Covered Include:

• Effective Account Management: Unveiling the underestimated complexity of in-store success.
• Packaging Across Channels: Ensuring your brand's packaging translates effectively from online to in-store.
• Optimal Product Assortment: Mastering the art of product selection for retail success.
• Merchandising Strategies: From shelf placement to in-store promotions, strategies that drive sales.
• Pricing and Promotion: Balancing cost and visibility to maximize retail performance.

Key Takeaways:

• The pivotal role of strong retailer relationships in driving in-store success.
• The critical importance of strategic product assortment and merchandising in enhancing brand visibility and sales.
• Insights into how packaging and promotional strategies need to adapt from online to in-store contexts.

Thank you for tuning in. If today's discussion sparked new ideas or provided you with valuable insights, don't forget to subscribe and leave us a star rating!

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min

Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/