Ep. 4 - Pop Quiz, Hotshot!

The Old Wooden Ship

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

10 днів тому21:35

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21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

рік тому 1:09:32

MP3•Головна епізоду

Вміст надано Clint Foster, Adam Shelton, Coach Keith, Clint Foster, Adam Shelton, and Coach Keith. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Clint Foster, Adam Shelton, Coach Keith, Clint Foster, Adam Shelton, and Coach Keith або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode of The Old Wooden Ship, Keith takes us on a wild ride through the cultural quirks of the UK vs. the US. From tiny cars to towering egos, he critiques the UK's "meh" approach to economic mobility and champions America's go-big-or-go-home mentality. The conversation then swerves into voting territory, with a lively debate about whether we should all have a pop quiz before hitting the polls. They wrap it up by reminding us to focus on the big stuff, not the minor annoyances—like the size of your neighbor's car.

Key Takeaways:

UK vs. US: Less guns, smaller cars, and more taxes across the pond.
Civic knowledge should be as mandatory as a driver's test (maybe).
Focus on the big picture—because life's too short to sweat the small stuff.

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#Society #Clint Foster, Adam Shelton, Coach Keith #Adam Shelton #Clint Foster #Coach Keith