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Stop Using Stock Photos
Manage episode 297768760 series 2883785
Вміст надано MAKARAND UTPAT. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MAKARAND UTPAT або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand clarifies why using stock photos is a terrible idea for website creation and what it does to prospect clients.
Bad idea
[00:00]
Makarand recommends that people should not use stock pictures as it will drive visitors away.
Exclusivity
[00:51]
It is about exclusivity. Stock photos are inexpensive and common, which means anyone can use them, even your competitor. When you lose exclusivity, it removes your uniqueness.
Authenticity
[01:11]
He asserted that social media is all about creating that long-lasting connection. It would help if you knew how to utilize that human element to capture your customer's eye.
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