NetSuite's Flexibility Helps Crumbl Build a Cookie Empire

The NetSuite Podcast

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Co-host Ian McCue chats with Michael Card, the VP of Finance for a brand that’s quickly become a household name: Crumbl Cookies. Michael starts by explaining why two cousins decided to open a cookie store (2:13) and where the idea for offering new flavors every week originated (5:12). He gets into the numbers on just how quickly Crumbl is expanding (7:43) and what challenges that’s presented for the finance team (8:47). Michael explains what it means to “grow smart” (10:28) and why technology is at the heart of every big decision leaders make (11:48). He paints the before picture of Crumbl’s tech stack (14:23) and what separated NetSuite from Sage Intacct during the selection process (18:13). Since moving to NetSuite, he shares the biggest gains around finance (19:49) and inventory management (24:18). Michael also walks through how the system has made planning and budgeting more collaborative (26:28). Crumbl recently added NetSuite warehouse management system (WMS), and Michael details his goals for that module (27:55) as well as how NetSuite Learning Cloud Support (LCS) has helped users get more out of the system (29:44). To close, he sheds light on Crumbl’s ambitious goals for the future (31:47) and what role NetSuite will play in that (34:54). Tune in for all that and more!

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Michael Card: https://www.linkedin.com/in/michaelcardcertus/

Crumbl: https://crumblcookies.com/index.html

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